- Created on Saturday, 12 March 2011 22:13
- Last Updated on Thursday, 16 May 2013 07:51
- Written by Travis Pulver
There are some that think that publicity needs to be controlled. That it needs to be what you want, released how you want, and at the time that you want. Those same people generally like to only put their best foot forward making it seem as if there team is all roses.
Mark Cuban is of a different school of thought. The owner of the Dallas Mavericks is more of an 'any publicity is good publicity' type. Some of his current and past actions are perfect examples of that.
You can’t turn on your television or radio without hearing about something crazy that Charlie Sheen has done these days. Much of Hollywood is distancing themselves from the man who invented winning thinking that he is simply too volatile; an accident (and a tidal wave of bad publicity) waiting to happen.
Not Mark Cuban though. Rather than shy away from Sheen he has decided to capitalize on the man with tiger blood. He wants to give him his own show.
"You've got somebody that everybody has a whole lot of interest in, who's doing some interesting things, to say the least, and we always look for interesting programming by featuring interesting people doing interesting things," Cuban said.
Call him crazy if you want for giving a person like Sheen even more exposure, but with the new show every time that Sheen’s name gets mentioned there will be another not top far behind—Mark Cuban.
Cuban has never been one to pull any punches or shy away from the limelight. Throughout his time as the owner of the Dallas Mavericks he has been quite vocal whenever he feels NBA officials are doing something wrong. Over the years his actions have cost him money 13 times for a total of $1.665 million (which he has matched in charitable donations).
Few owners will do as much as he has to promote his team. Cuban has been a contestant on Dancing with the Stars, has been slammed through a table while guest hosting WWE RAW, and is set to be on the ABC show Shark Tank where entrepreneurs present their ideas to a panel of investors looking for backing.
How does this help the Dallas Mavericks? Simple—can you think of an owner whose name is more attached to his franchise than Mark Cuban and the Dallas Mavericks? No. Whenever his name is mentioned the Dallas Mavericks are as well.
Whether that is his intention or not the enigmatic billionaire has taken a team that had not been relevant in years and turned them into perennial 50+ game winners. Although he they have been a little soft in the post season he has improved them where it matters most. When he bought controlling interest of the team from Ross Perot in 2000 he paid $285 million.
They are now the sixth most valuable team in the NBA at $438 million.
Go ahead and call him crazy for getting behind Charlie Sheen, but you can’t argue with the end result.