Spurs Shouldn’t Rest Stars All At Once

The San Antonio Spurs have made a habit of resting stars and it’s bad for business.

Coach Gregg Popovich has the big picture in mind, it’s a fifth championship and to get it his players must be healthy. His allegiance is to the city of San Antonio and the organization but he has forgotten that people all around the country share that same passion for the Spurs.

He has forgotten that fans outside of San Antonio are just as important (if not more important) to the marketing of the Spurs. Fans outside of Texas significantly contribute to merchandise and memorabilia sales. The team is internationally famous and people are excited to see them when they can.

I agreed with Popovich’s idea to rest his starters for the Miami Heat game at first but then I thought about the people who spent their hard earned money to see the Spurs play. I thought of the strong possibility of kids in the audience being let down because none of the stars from Spurs were present. I felt bad for the potential parents who spent months planning to see the Spurs play and arrived to a mere shell of what they paid for.

David Stern apologized to NBA fans and he was right to do so, the San Antonio Spurs let down their fans when they sit so many players at once. Popovich should rest his starters separately versus doing it all together. Maybe he could rest Ginobili one night, Parker and Duncan another. Resting everyone at once is unacceptable to the fans that paid hundreds of dollars to see those guys play. Also he could just consider them playing 10-15 mins a game just to give the audience a chance to see the stars.

Now as a fan myself, living in Georgia, I’m nervous about paying for high priced tickets (Atlanta Hawks Game in January) because of the possibility that Popovich may sit his starters again. That I too will watch my money go down the drain because I won’t get to see Parker, Ginobili, or Duncan.

The NBA is business and even in the pursuit of a championship the Spurs cannot forget that it’s the fans that made the league what it is today—consider their feelings.

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