Mark Cuban is Radical

Oh wait a minute; that’s what his answer to crowning a college football champion is called—Radical Football.

The owner of the Dallas Mavericks has never been one to avoid the spotlight in any way shape or form. He has never hesitated to speak his mind about officiating regardless of the fines the NBA levied against him. He proved in the WWE that he will not back down from any challenge, and the man can sure cut a rug on the dance floor too.

Like many football fans he is not pleased with the way the method by which the national champion in college football is chosen each year. The Bowl Championship Series was supposed to put an end to the controversy that ensued when the Associated Poll and ESPN/USA Today Coaches Poll did not agree. The controversy has not ended, but has intensified instead.

Like many people, Cuban thinks he has a solution to the problem. Unlike most people he has the funds to follow through on his idea—Radical Football.

Last December as the College Bowl Season was preparing to kick off Cuban announced that he was in the exploratory stages of creating and funding a new system to crown a national champion in college football. On December 28 he registered a company with the state of Texas to implement such an idea, Radical Football.

The general idea behind Cuban’s idea is nothing new. Teams play in bowl games to bring more money to the school so he’ll just offer them too much money for them to refuse to play in his system instead.

"Put $500 million in the bank and go to all the schools and pay them money as an option,'' Cuban told ESPNDallas.com in December. ''Say, 'Look, I'm going to give you X amount every five years. In exchange, you say if you're picked for the playoff system, you'll go.''

Cuban has not said how many people he has working towards this end. So far the only known employee is Brett Morris, 40, a former Los Angeles-based digital media consultant. His agenda for the next year is simply to work towards the company’s goal of crowning a college football champion.

It remains to be seen how serious Cuban is about this endeavor. Radical Football was formed as a limited liability corporation possibly because Cuban does not want to be held too responsible if problems occur from his system. What exactly that will entail and what Cuban has in mind for the next season remains to be seen.

No change to the college post season will mean anything unless the majority of the major teams buy into his system. This could of course do more damage than good. Without any quality opponents for the major bowl games (because they would be playing in Cuban’s playoff) the bowl system would likely collapse costing all the other schools in mid-level and lower paying bowl games much needed revenue.
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