NFL Making Amends for Super Bowl Ticket Snafu at Cowboys Stadium

Jerry Jones wanted as many people as possible to see the game in his stadium; he should have made sure that there would be enough seats.

Going to the Super Bowl is a once in lifetime chance for most people. If you are lucky enough to win the lottery to have a chance to buy a ticket it will still cost you upwards of $600. Those same seats will cost three to four times that from a ticket broker. Then there is the airfare to get from where you live to wherever the game is held and then hotel accommodations for as long as you are going to be in town.

Deciding to spend this kind of money on a football game is hard so when the experience turns bad like it did for 1,250 at Cowboys Stadium on Sunday it is understandable that they get a bit upset.

A section of seats were not ready in time for fans on Sunday for the Super Bowl. The NFL and Stadium officials did what they could to find them seats of equal or greater value, but in the end there were 400 that ended up out of luck.

The day of the game the NFL began making an effort to make up for the mistake by offering fans three times the face value of the ticket along with providing them with an area to watch the game on television, food and beverages, merchandise, and the opportunity to go down to the field after the game.

Someone in the NFL front office figured out that they needed to do more and offered those 400 fans tickets to the Super Bowl in Indianapolis next year as well. The problem with that gesture was that many still spent more than three times face value on their tickets not to mention the cost of getting to the game.

As a result, the NFL announced on Tuesday that it will be giving those fans another option. They will be able to go to the Super Bowl of their choosing, and will be allowed to decide after the conference championship games. When they do decide on a game then the NFL will cover airfare and hotel expenses for the trip.

There are two catches for this option though. Fans that decide to go with it will not get the $2400 (three times face value) and the tickets will not be transferable meaning they cannot sell them if they choose not to go. If they take the money and the tickets to Super Bowl XLVI in Indianapolis then those tickets are transferable.

Jerry Jones commented on the seat problem,” …We deeply regret their Super Bowl experience was impacted by this error, and we share that responsibility with the NFL…”

The seating fiasco was just the icing on the cake for Jerry Jones. With his Cowboys not playing in the game he had his sights set on setting the all-time attendance record that has stood since Super Bowl XIV. Instead he ended up falling 766 people short.

The weather kept Dallas from breaking the NFL Experience attendance record as well. Around 170,000 fans braved the weather, far short of the 200,000 that attended in Houston.
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